Today SiteSpect announced that the company has been named a Niche Player in the 2021 Gartner Magic Quadrant for Personalization Engines report. According to Gartner, “Personalization engines help marketers identify, select, tailor and deliver messaging such as content, offers and other interactions across customer touchpoints in support of three primary use cases:
- Marketing: Delivering the right message to the right audience and in the right context to maximize marketing and advertising performance.
- Digital Commerce: Tailoring content, offers, recommendations and experiences across digital sales channels.
- Service and support: Customizing online and offline experiences across business functions to reduce customer effort or increase customer satisfaction and advocacy.”
SiteSpect’s VP of Product, Justin Bougher, says “We believe our platform performed well in all three use cases, and especially for marketing. We’re proud to be considered a Niche Player in the personalization space.”
SiteSpect’s personalization platform allows you to offer the right experience to the right user at the right time through AI-powered contextual and behavioral targeting.
Gartner, Magic Quadrant for Personalization Engines, Jason McNellis, Claire Tassin, Jennifer Polk, July 19, 2021
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To learn more visit https://www.sitespect.com/personalization-targeting/