Control your environment without installing any third-party code.As an add-on package, SiteSpect Enhanced Analytics combines two powerful tools to fortify and finely tune campaign data:
  1. Outlier Data: To identify and mitigate anomalous data that can skew data-driven decision making.
  2. Real User Monitoring (RUM): Capture & analyze actual user interactions and layer performance metrics into any campaign report.
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SiteSpect is CCPA Compliant. The California Consumer Privacy Act (CCPA) is a state statute intended to enhance privacy rights and consumer protection for US residents of California. More information about SiteSpect’s CCPA support is located on our Customer Notice On EU GDPR and CCPA Support page.SiteSpect will dedicate resources to the equivalent of a full-time employee to work with your team at your offices.SiteSpect will dedicate resources to the equivalent of a half-time employee to work exclusively with your team across any of the professional services.SiteSpect will dedicate resources to the equivalent of a full-time employee to work exclusively with your team across any of the professional services.SiteSpect provides on-site training sessions custom designed especially for your business and IT teams to help you achieve your business goals.SiteSpect has a curriculum of training modules and best practices that you can take advantage of to increase your team's adoption and mastery of the user interface.We offer training to get you up and running quickly, including test building courses & analytics interpretation.Take advantage of SiteSpect's premium help and knowledge portal where you will find FAQs, how-tos, and detailed step-by-step instructions for successful use of the SiteSpect platform.We offer monthly webinars on SiteSpect featured functionalities and best practices for increased value and success.Identify additional testing and personalization opportunities from the results of past campaigns.Our professional services team will work with you to create visualizations to demonstrate how SiteSpect affects your revenue.Optimization Consultants will provide full analytical reports on campaign performance, highlighting KPI impact, segment analysis, and key insights.Optimization Consultants will show you the best way to get the most out of your traffic across a large number of tests and personalization campaigns.Learn how to track and monitor running tests and personalization campaigns.Learn best practices for efficiently creating and executing tests and personalization campaigns.Design, develop, and optimize all of the components for your program.Learn how to structure experiments to maximize learning and efficiency. A/B vs. MVT, Controlled Experiments vs. Personalization.Add a workflow tool to integrate your prioritization and team workflow directly into SiteSpect.Your Optimization Consultant provides best practices and process recommendations for running a high functioning optimization program.SiteSpect will provide guidance and support for making decisions regarding scheduling tests in order to maximize efficiency and generate as much learning as possible as efficiently as possible.Working with key stakeholders in your organization, SiteSpect will provide test ideas that improve the customer experience and move the needle on your key performance metrics.Your Optimization Consultant will provide best practices for creating data-driven hypotheses that answer key business questions.Based on our experience and your analytics, your Optimization Consultant will help you identify optimization opportunities and establish a workflow for collecting and managing input from across your organization.Provided by your SiteSpect Optimization Consultant who understands your business objectives and works with you to achieve your testing goals and increase ROI.Number of hours SiteSpect professional services representatives will work on strategy, creation, or analysis for your optimization program.Enforce an optimization workflow with campaign administrators, builders and read-only roles.Custom integration with 3rd party tools such as Adobe Analytics, Google Analytics, CrazyEgg, Hotjar and more.Build and optimize the customer experience on iOS and Android apps. Build experiences visually, directly on your mobile device, leverage our SPAs or use API only solution.Leverage Custom Variables to capture dimensions about users, such as products purchased, categories viewed and items searched.Isolate users in single Campaigns or allow them in multiple overlapping experiences.Create a unified customer experience by connecting experiences for recognized users across devices.Automate your optimization program through our API: and deploy server-side functionality with on/off switches or progressive rollouts. Leverage cookies, headers or parameters for feature flagging. Test and optimize your CMS, recommendation engine, and other vendor tools.Leverage our SPA SDK to test and optimize your Single Page Application. Support for major frameworks such as Angular, React, and others.Modify the source code of pages on the fly with Regular Expressions, with zero impact to performance. Replace, remove, add in new functionality before pages are rendered in the browser.SiteSpect offers a number of capabilities for effective front-end testing. Use Visual Editor or Regular Expressions to modify source code, support SPA frameworks, define pages for reusability in tests, and minimize performance hits for users and servers.Use point-and-click actions to modify text, images, buttons, promotional banners, and styling. Create, move, rearrange, hide, and track behaviors across channels. Works with SPAs out of the box, such as React and Angular.Push winning Variations to all traffic to benefit early from wins. Push hot fixes your website to quickly resolve issues, to all traffic or segments of users.Respond to real-time alerts and in-product messages to proactively manage your campaigns. Known when a campaign has a winning variation, is hurting conversion, does not have any recent visits, or is disabled.Quickly analyze and understand relevant campaigns and outcomes. Measure conversion, KPIs, user actions, events, conversion funnels, and other key user interactions in our comprehensive dashboard.Personalize the experience for mobile devices, geo location, user types, and user behaviors. Build your own Audiences to align with your key segments of users and leverage your Data Layer.Experience our proxy architecture built from the ground up to avoid flicker and ensure fast experience delivery across desktop, tablet, and mobile devices.Training to get you up and running quickly, includes test building courses & analytics interpretation.Dedicated optimization consultant for strategic and tactical guidance. Your GoLive Report is a success plan to get your team up and running, including website audit, test ideas and optimization roadmap. You will also get ROI (return on investment) modeling backed by Forrester.Depending on which package there are countless tests, segmentations and optimizations within your control across almost any digital touchpoint.Run as many Campaigns as you want.Our optimization experts work with you to recommend 10 impactful test ideas to improve customer experience and impact your bottom line, and build 10 Campaigns so you can quickly benefit from our platform.Directly ingest SiteSpect traffic logs into your monitoring infrastructure to diagnose underperforming applications/servers and identify site errors in near real time.SiteSpect sends a sample of log data to, a log visualization service. This service offers full flexibility to view and analyze logs relating to traffic health and routing. Your network operations center can also use this service to build your own visualization and dashboards or integrate into existing systems.SiteSpect is GDPR Compliant. The General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for the collecting and processing personal information of individuals within or who are citizens of the European Union. More information about SiteSpect’s GDPR support is located on our Customer Notice On EU GDPR Support page.SiteSpect is HIPAA ready, which saves you time when you use SiteSpect in your HIPAA-compliant environment. SiteSpect obfuscates and encrypts visitor behavior and does not store any personal data. SiteSpect also offers on-premise and other deployment models to guarantee personal data never leaves your datacenter.SiteSpect supports Single Sign-On (SSO) authentication through Active Directory and SAML. SSO allows you to centrally manage SiteSpect permissions and login credentials. It also makes it easier for SiteSpect users to quickly log in and switch between their applications saving time and improving productivity.Restrict user access to SiteSpect by IP address.Restrict access to your websites by IP address. Create lists or ranges of IP addresses that allow trusted (whitelisted) users to access your websites or prevent access from disallowed (blacklisted) users.Two-Factor Authentication, also known as 2FA, requires not only a password and username but also something that only a user has access to, such as a token. Using a username and password together with a token makes it harder for potential intruders to gain access to SiteSpect.SiteSpect complies with both the EU-US and the Swiss-US Privacy Shield Frameworks. SiteSpect certifies that it adheres to the Privacy Shield Principles with respect to personal data. More information about SiteSpect’s Privacy Shield support is available on our Business Services Privacy Policy - GDPR and Privacy Shield page.SiteSpect includes a complete history of every user action. Quickly undo changes in the audit history list and audit any change as part of your change management process.SiteSpect maintains the privacy of all customer data by ensuring no test data is exposed and that data is not grouped with or shared with others in any way.SiteSpect leverages Alert Logic to monitor and track security vulnerabilities. This provides you with an additional line of defense as we will notify you of any detected threats or attacks on your website.SiteSpect supports nine different permission levels that provide control and configurable access. Set view and edit permissions on a per user basis for building, managing, and analyzing campaigns.SiteSpect fully supports encryption for all types of in-transit data such as end-user content, SDK and API transmissions, and business user data. We also support testing on HTTP and HTTPS websites.

How SiteSpect Works

Optimization For All Your Needs

SiteSpect optimizes the entire user experience from client-side look and feel to server-side functionality while centrally managing across channels, business units, and product lines. SiteSpect’s elegant architecture sits in the flow of your digital traffic for full visibility of requests and responses, allowing for real time business impact. SiteSpect offers unprecedented site performance, scalability, data integrity, security, and the ability to optimize every part of the user experience.

SiteSpect is in the Flow of Traffic

SiteSpect is a user experience A/B testing, personalization, and optimization platform that tests strategic changes to your website, mobile site, and other digital applications. We leverage the power of personalization, omnichannel experiences, A/B testing, and multivariate testing to measure the impact of changes to your bottom line. We do this by routing some (or all) of your traffic through SiteSpect.

When a user visits your website, they start by typing your domain name, which initiates an HTTP request to your web server. The web server returns content, which is loaded into a browser, where the user navigates your website.

When you use SiteSpect, it sits between your users and your server. When the user makes the same request, traffic routes through SiteSpect, which manages the request and response between the web server and the browser. This powerful architecture allows SiteSpect to support multiple user experience optimization techniques including client-side, server-side, redirects, and single page application optimization.

Client-Side - Find and Replace

SiteSpect’s Find and Replace technology works just like it’s named. You tell us what content, image, page, style, or regular expression to look for and when we find it on any page, we make the desired change. SiteSpect optimizes the entire user experience by performing content modifications and collects user metrics inline, based on campaigns that you design and run. For example, let's say you tell us to find and replace the words “Buy Now” with “Add to Cart” on product pages across your site. SiteSpect identifies a product page, looks for every instance of “Buy Now” and replaces it with “Add to Cart”. This same methodology applies to more powerful changes, like optimizing your checkout or registration flow, using regular expressions and works for any client-side test or personalized experience. Learn more about how SiteSpect’s Find and Replace technology is the best client-side optimization solution for the entire customer experience.

Server-Side - Origin Experiments

SiteSpect’s Origin Experiments allow for server-side A/B testing and personalization for the entire user experience. When a user makes a request to your server, SiteSpect sees it first. At that point, SiteSpect identifies which experience that user should see and passes that information on to your server inside the request in the form of a cookie, header, or URL parameter. Your server provides the correct experience without any third-party code. This elegant server-side solution has the added benefits of automated session management, metric management, and robust targeting capabilities. Learn more about why SiteSpect’s Origin Experiments is the best server-side solution to optimize the entire user experience on the market today.


Redirect user requests to a different page or pass additional information to your CMS to serve different content. When a user makes a redirect request, SiteSpect sees it first and identifies the user and the requested page. SiteSpect then changes the destination by modifying the URL or parameter, avoiding the latency required by JavaScript tag-based redirects. Our redirects are dramatically faster and avoid the hit to SEO that accompanies 301/302 redirect responses. SiteSpect maintains site performance so you can truly begin optimizing the entire user experience.

Single Page Applications (SPA) with JavaScript Frameworks

SiteSpect allows you to use any JavaScript Framework including React and Angular to A/B test and personalize your single page application (SPA). These options include both client-side and server-side techniques. SiteSpect can either tell your server which SPA library to deploy or it can deploy its own libraries using SiteSpect’s SPA SDK. The SPA SDK library evaluates and applies client-side variations using mutation observers and is fully supported by our Visual Editor. This JavaScript library is very lightweight (less than 5kb zipped) and delivered as one file. To see the code and an example of a client-side variation, take a look at our SPA GitHub report.

Deployment Options

SiteSpect’s architecture allows several deployment options for optimizing the user experience. SiteSpect’s only requirement is that it is in the flow of traffic, which means that you can deploy it via cloud, on-premise, or using a hybrid implementation.

SiteSpect Cloud

SiteSpect Cloud supports some of the largest ecommerce and financial sites in world, with 10 points of presence (POPs) across the United States and Europe. SiteSpect uses load balancing on the front end to ensure we are directing the user to the nearest SiteSpect Cloud. Once in the local cloud another load balancer ensures the best user experience.

On Premise

With Virtual Machine (VM) deployment in your data centers behind your firewall, SiteSpect’s single-tenant on-premise deployment option offers you full control. Quickly scale to your needs and keep your data in your data center.

AWS, Azure, and Google Cloud Platform Services

SiteSpect works in a variety of popular IaaS cloud services including AWS, Azure, and Google Cloud Platform. SiteSpect supplies a compatible image for each service (example: a SiteSpect AMI for AWS).

Hybrid Deployment

SiteSpect can combine on-premise and third-party options. This is ideal for international sites that may host their own website domestically but use third-party cloud services like AWS internationally. Optimize the entire user experience no matter your architecture and ecosystem.

SiteSpect Cloud Configuration

Some SiteSpect deployments combine SiteSpect Cloud with a CDN, which routes your website requests through the CDN. The CDN in turn routes some of that traffic to SiteSpect. SiteSpect then proxies a request back to the CDN for content. The CDN responds back to SiteSpect with content. At this point SiteSpect takes measurements and for client-side campaigns, makes dynamic modifications to the HTML based on rules designed by your SiteSpect users. This modified HTML is returned to the end user through the CDN. The end user’s browser then renders the appropriate content.

After SiteSpect displays the content to the end user, SiteSpect measures how the user reacts to those changes and collects data on how well your changes worked.

SiteSpect uses load-balancing on the front end to ensure we are directing the user to the nearest SiteSpect cloud. We have several instances in our current targeted geographies. Once in the local cloud(s) we have another load balancer to ensure the customer experience is optimal.

SiteSpect Performance Dashboard

SiteSpects’s dashboard provides insights for marketers, product managers, developers, and IT engineers. For IT, the Site Performance tab:

  • Correlates business KPIs with network traffic.
  • Diagnoses server and traffic issues, isolates slow requests, and troubleshoots root cause.

This provides complete transparency for your IT team.


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