Control your environment without installing any third-party code.As an add-on package, SiteSpect Enhanced Analytics combines two powerful tools to fortify and finely tune campaign data:
  1. Outlier Data: To identify and mitigate anomalous data that can skew data-driven decision making.
  2. Real User Monitoring (RUM): Capture & analyze actual user interactions and layer performance metrics into any campaign report.
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SiteSpect is CCPA Compliant. The California Consumer Privacy Act (CCPA) is a state statute intended to enhance privacy rights and consumer protection for US residents of California. More information about SiteSpect’s CCPA support is located on our Customer Notice On EU GDPR and CCPA Support page.SiteSpect will dedicate resources to the equivalent of a full-time employee to work with your team at your offices.SiteSpect will dedicate resources to the equivalent of a half-time employee to work exclusively with your team across any of the professional services.SiteSpect will dedicate resources to the equivalent of a full-time employee to work exclusively with your team across any of the professional services.SiteSpect provides on-site training sessions custom designed especially for your business and IT teams to help you achieve your business goals.SiteSpect has a curriculum of training modules and best practices that you can take advantage of to increase your team's adoption and mastery of the user interface.We offer training to get you up and running quickly, including test building courses & analytics interpretation.Take advantage of SiteSpect's premium help and knowledge portal where you will find FAQs, how-tos, and detailed step-by-step instructions for successful use of the SiteSpect platform.We offer monthly webinars on SiteSpect featured functionalities and best practices for increased value and success.Identify additional testing and personalization opportunities from the results of past campaigns.Our professional services team will work with you to create visualizations to demonstrate how SiteSpect affects your revenue.Optimization Consultants will provide full analytical reports on campaign performance, highlighting KPI impact, segment analysis, and key insights.Optimization Consultants will show you the best way to get the most out of your traffic across a large number of tests and personalization campaigns.Learn how to track and monitor running tests and personalization campaigns.Learn best practices for efficiently creating and executing tests and personalization campaigns.Design, develop, and optimize all of the components for your program.Learn how to structure experiments to maximize learning and efficiency. A/B vs. MVT, Controlled Experiments vs. Personalization.Add a workflow tool to integrate your prioritization and team workflow directly into SiteSpect.Your Optimization Consultant provides best practices and process recommendations for running a high functioning optimization program.SiteSpect will provide guidance and support for making decisions regarding scheduling tests in order to maximize efficiency and generate as much learning as possible as efficiently as possible.Working with key stakeholders in your organization, SiteSpect will provide test ideas that improve the customer experience and move the needle on your key performance metrics.Your Optimization Consultant will provide best practices for creating data-driven hypotheses that answer key business questions.Based on our experience and your analytics, your Optimization Consultant will help you identify optimization opportunities and establish a workflow for collecting and managing input from across your organization.Provided by your SiteSpect Optimization Consultant who understands your business objectives and works with you to achieve your testing goals and increase ROI.Number of hours SiteSpect professional services representatives will work on strategy, creation, or analysis for your optimization program.Enforce an optimization workflow with campaign administrators, builders and read-only roles.Custom integration with 3rd party tools such as Adobe Analytics, Google Analytics, CrazyEgg, Hotjar and more.Build and optimize the customer experience on iOS and Android apps. Build experiences visually, directly on your mobile device, leverage our SPAs or use API only solution.Leverage Custom Variables to capture dimensions about users, such as products purchased, categories viewed and items searched.Isolate users in single Campaigns or allow them in multiple overlapping experiences.Create a unified customer experience by connecting experiences for recognized users across devices.Automate your optimization program through our API: and deploy server-side functionality with on/off switches or progressive rollouts. Leverage cookies, headers or parameters for feature flagging. Test and optimize your CMS, recommendation engine, and other vendor tools.Leverage our SPA SDK to test and optimize your Single Page Application. Support for major frameworks such as Angular, React, and others.Modify the source code of pages on the fly with Regular Expressions, with zero impact to performance. Replace, remove, add in new functionality before pages are rendered in the browser.SiteSpect offers a number of capabilities for effective front-end testing. Use Visual Editor or Regular Expressions to modify source code, support SPA frameworks, define pages for reusability in tests, and minimize performance hits for users and servers.Use point-and-click actions to modify text, images, buttons, promotional banners, and styling. Create, move, rearrange, hide, and track behaviors across channels. Works with SPAs out of the box, such as React and Angular.Push winning Variations to all traffic to benefit early from wins. Push hot fixes your website to quickly resolve issues, to all traffic or segments of users.Respond to real-time alerts and in-product messages to proactively manage your campaigns. Known when a campaign has a winning variation, is hurting conversion, does not have any recent visits, or is disabled.Quickly analyze and understand relevant campaigns and outcomes. Measure conversion, KPIs, user actions, events, conversion funnels, and other key user interactions in our comprehensive dashboard.Personalize the experience for mobile devices, geo location, user types, and user behaviors. Build your own Audiences to align with your key segments of users and leverage your Data Layer.Experience our proxy architecture built from the ground up to avoid flicker and ensure fast experience delivery across desktop, tablet, and mobile devices.Training to get you up and running quickly, includes test building courses & analytics interpretation.Dedicated optimization consultant for strategic and tactical guidance. Your GoLive Report is a success plan to get your team up and running, including website audit, test ideas and optimization roadmap. You will also get ROI (return on investment) modeling backed by Forrester.Depending on which package there are countless tests, segmentations and optimizations within your control across almost any digital touchpoint.Run as many Campaigns as you want.Our optimization experts work with you to recommend 10 impactful test ideas to improve customer experience and impact your bottom line, and build 10 Campaigns so you can quickly benefit from our platform.Directly ingest SiteSpect traffic logs into your monitoring infrastructure to diagnose underperforming applications/servers and identify site errors in near real time.SiteSpect sends a sample of log data to, a log visualization service. This service offers full flexibility to view and analyze logs relating to traffic health and routing. Your network operations center can also use this service to build your own visualization and dashboards or integrate into existing systems.SiteSpect is GDPR Compliant. The General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for the collecting and processing personal information of individuals within or who are citizens of the European Union. More information about SiteSpect’s GDPR support is located on our Customer Notice On EU GDPR Support page.SiteSpect is HIPAA ready, which saves you time when you use SiteSpect in your HIPAA-compliant environment. SiteSpect obfuscates and encrypts visitor behavior and does not store any personal data. SiteSpect also offers on-premise and other deployment models to guarantee personal data never leaves your datacenter.SiteSpect supports Single Sign-On (SSO) authentication through Active Directory and SAML. SSO allows you to centrally manage SiteSpect permissions and login credentials. It also makes it easier for SiteSpect users to quickly log in and switch between their applications saving time and improving productivity.Restrict user access to SiteSpect by IP address.Restrict access to your websites by IP address. Create lists or ranges of IP addresses that allow trusted (whitelisted) users to access your websites or prevent access from disallowed (blacklisted) users.Two-Factor Authentication, also known as 2FA, requires not only a password and username but also something that only a user has access to, such as a token. Using a username and password together with a token makes it harder for potential intruders to gain access to SiteSpect.SiteSpect complies with both the EU-US and the Swiss-US Privacy Shield Frameworks. SiteSpect certifies that it adheres to the Privacy Shield Principles with respect to personal data. More information about SiteSpect’s Privacy Shield support is available on our Business Services Privacy Policy - GDPR and Privacy Shield page.SiteSpect includes a complete history of every user action. Quickly undo changes in the audit history list and audit any change as part of your change management process.SiteSpect maintains the privacy of all customer data by ensuring no test data is exposed and that data is not grouped with or shared with others in any way.SiteSpect leverages Alert Logic to monitor and track security vulnerabilities. This provides you with an additional line of defense as we will notify you of any detected threats or attacks on your website.SiteSpect supports nine different permission levels that provide control and configurable access. Set view and edit permissions on a per user basis for building, managing, and analyzing campaigns.SiteSpect fully supports encryption for all types of in-transit data such as end-user content, SDK and API transmissions, and business user data. We also support testing on HTTP and HTTPS websites.

Communicating Experiments Up and Down the Chain of Command

August 18, 2021


When you’re running an optimization program, your job is to design and conduct experiments that increase conversions and engagement on your digital channels. But that’s not where it ends — just as important as improving metrics across your digital channels is communicating those results across your organization. It can be a challenge to do this effectively, both when communicating up the chain of command and down it. Both are important, and there are some strategies you can employ to make your communications as effective as possible and generate support and enthusiasm across the organization. 

I spoke with John Ostrowski, Principal — Growth Experiments at iTech Media, about how to champion your experimentation program throughout your organization. When it comes to experimentation, Ostrowski says, “I think about 5 “Ps” when advocating experiments: Purpose, Participation, Policies, Persistence, and Perception. A communication plan should support the entire spectrum. If you have to prioritise, focus on communicating the purpose of your program and getting more minds to participate. Those generate strong momentum to keep the experimentation flywheel flying.”

In addition, you’ll want to consider: Your audience — who the stakeholders are; The stages of reporting — roadmap, results, and process; And finally, the frequency of communication — typically weekly or monthly.

Who Are Your Stakeholders?

The first question to ask when putting together a report is who are your stakeholders? This is where you consider participation and policies. Who needs to be involved, and what is the company culture around reporting? With digital experimentation you will likely be reporting to three audience categories: senior level executives across departments; analysts, strategists, or marketers; product managers, and technical or IT managers. While the facts of your reports won’t change, the level of background, context, and details will need to be tailored to your audience. 

When communicating to senior level executives, focus on results and tailor them to the executive’s department. These reports should be streamlined, and you should present your data in the most straightforward form. You can also consider creating extra slides that cover more details and hiding them in your presentation in case questions arise. As Ostrowski emphasizes, this is also your opportunity to ask questions, understand business goals, and keep everyone involved in the optimization process. The combination of results oriented reporting and collaborative discussion builds confidence and investment, and helps you keep your optimization program moving in the right direction.

For analysts, strategists, or marketers, you want to dive more deeply into your process. You’ll likely be collaborating with these teams often, so this group will already understand the day to day work of experimentation. Here’s where you can dive into what you’ve learned from failed experiments or more ambiguous metrics. For technical and IT managers, dig into how your experiments are built and how they fit into the architecture of your digital channels. Look at the performance impact of your experiments, and how the site functions overall. Focus on where your work intersects and the goals you have in common.

Reporting Stages

There are several steps throughout the process where you’ll want to report to your colleagues. Consider which milestones you’ll report to each group of stakeholders. This is where you can be very persistent, Ostrowski says. You can break these stages of communication into roadmap, results, and process.

Roadmap communication should cover both where you’ve come from and where you’re going. No experiment happens in isolation, so anticipate the questions about how this impacts the next set of A/B tests, the next quarter’s goals, and other concurrent work. Communicate your long term goals and how each experiment fits into them. 

Results communication should cater to the audience and focus on their interests. Think about the relevant metrics and outcomes. Strive to make this communication as clear and simple as possible so as not to leave room for misinterpretation.

Process communication should focus on resource allocation, time spent, and how the experimentation strategy fits into larger goals and initiatives. This helps you gather the support you need, and fosters communication and collaboration between departments.

Reporting Frequency and Style

How often you communicate and how you do it will vary based on your organization’s culture and your specific needs. But there are some great ideas to help keep your colleagues engaged for every frequency of communication — and each style of communication can influence the wider perception of your experimentation program. Ostrowski shares, “At iTech, we consider three layers for communicating A/B test results. 

  1. Product Team: Usually through an “Experiment Meeting Review” where we run a retrospective from hypothesis to learnings and make a decision on rollout, iteration, or dump.
  2. Experimentation chapter:  We share intriguing results and best performers with optimizers from other teams so others can leverage findings.
  3. Organization: At the end of each month, we will share a newsletter with performance across products, specific stats such as the total number of A/B tests per product, and avg. lift. We also use the same piece to communicate news on larger initiatives the chapter is leading. Andrea Corvi, Senior Experimentation Manager at iTech Media, has an excellent template and a unique way to communicate ‘rescued conversions’ from A/B tests that fail that reminds us also to celebrate when we don’t roll out an experience that’s harmful to the business. The best part is the closing CRO Meme at the end of each issue!

You can also think about your communication levels in terms of frequency and break this into weekly and monthly communications. Weekly, consider the following ideas: 

  • 1:1 meetings or team syncs
  • Sharing calendars or planning docs
  • Email status updates to your immediate team and manager
  • Share highlights on a company-wide dashboard or wiki

Weekly communications should be quick updates and status reports, rather than in depth presentations. 

Monthly, you can show off your polished slides or presentations, and organize meetings with larger groups from your organization. Here’s where you can really advocate and evangelize your work. Consider your audience, but this is your chance to dive deep into what worked, what didn’t, and why.


Communicating your work is an important part of experimentation — it’s the key to generating interest, support, and collaboration. Our final bit of advice, no matter who your audience or what the medium, is to highlight “why.” Why are you sharing this information? Why did you design this experiment? Why did visitors perform the way they did? Keep these guidelines in mind to make your communication as effective as possible.


“Positive” John Ostrowski helps leaders to understand uncertainty for better decision-making with a unique Growth approach. He’s confident sharing his angle after coaching multiple teams on both sides of the force, marketing and product.

After navigating the hyper-growth of education technology during the pandemic leading Conversions at Brainly, he’s now working as a Principal for Growth Experiments at iTech Media, guiding Product Managers navigating end-to-end the process of experimentation.

Connect with him on LinkedIn. He’s actively writing about Growth and Experimentation with a stock market twist sprinkled with positivity.



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