Posts by Ruby Brown
Testing in a High Caching Environment
By Ruby Brown · October 27, 2021
Website optimization and personalization is all about delivering the right experience at the right time to the right user. To do this, your optimization tool needs to be able to…
Resources for Learning Code
By Ruby Brown · October 26, 2021
Thanks to features like Visual Editors, you can do a lot of experimentation on your website without using any code. This means marketers and others who are responsible for conversions,…
Introducing the Big Book of Case Studies
By Ruby Brown · October 26, 2021
One of the most exciting parts of digital optimization with SiteSpect is the range of applications we see on a daily basis. Organizations across industries conduct creative and impactful experiments…
Communicating Experiments Up and Down the Chain of Command
By Ruby Brown · August 18, 2021
When you’re running an optimization program, your job is to design and conduct experiments that increase conversions and engagement on your digital channels. But that’s not where it ends —…
How Moonpig Optimized Product Recommendations
By Ruby Brown · April 13, 2021
Product recommendations are a great way to promote add ons, upsells, and related items for retailers. And, as you know, there are many ways to make your product recommendations as…
Common mistakes in A/B testing: Taking on too much at once
By Ruby Brown · April 7, 2021
When you first start managing an A/B testing and optimization program, the possibilities can be equal parts exciting and overwhelming. Chances are you’ve had a running list of improvements you…