Posts by Kevin Plankey

Kevin Plankey

Kevin Plankey

Kevin Plankey is the Director of Demand Generation for SiteSpect and is responsible for marketing operations to include strategy and implementation of all demand generation efforts: social, email, website, organic/paid media, and event planning & promotion.

5 A/B Testing Challenges for Media & Entertainment Apps & Devices [+ Solutions]

By Kevin Plankey · September 13, 2023

Today, 77% of companies are running A/B tests on their websites. Why? Studies show that testing to create a better user experience can increase conversions by a whopping 400%! And…

Transitioning from Google Optimize 360 & Oracle Maxymiser: How to Preserve & Improve Your A/B Tests

By Kevin Plankey · September 7, 2023

For many years, organizations have embraced the A/B testing tools Google Optimize 360 and Oracle Maxymiser to help refine their online user experiences through personalized A/B tests.  If you haven’t…

Why A/B Testing is Important for Healthcare Organizations

By Kevin Plankey · August 23, 2023

In recent years, the healthcare industry has transitioned into the digital era. Now, with telemedicine, direct patient access to charts, policy information, and direct messaging, today’s healthcare companies provide at…

test entire customer experience

Benefits of Combining A/B Testing & Product Recommendations into One Platform

By Kevin Plankey · July 18, 2023

Traditional testing and product recommendation platforms tend to be separated, both in terms of technology but also in terms of teams and functions. This separation often leads to organizations not…

A/B Testing Product Recommendations

Unleash Product Recommendations Revenue With A/B Testing

By Kevin Plankey · June 28, 2023

For e-commerce websites, product recommendations play a crucial role in enhancing the user experience and boosting conversion rates. However, many organizations miss out on optimization opportunities by failing to integrate…

8 Tips for A/B Testing Success

8 Essential Tips for A/B Testing Success

By Kevin Plankey · June 26, 2023

For digital marketers and product developers, A/B testing is critical to enabling data-driven decision-making and providing a clear understanding of product and site change impact. However, achieving meaningful results from…