A powerful, yet simple way to test.
Want to increase your conversion rate by seeing if a change in your current web site can improve your results? With A/B testing, you can test a factor, such as a call-to-action button or a hero shot, against one or more variations to see which is most persuasive.
- Whether the changes are big or small, A/B testing is an easy way to determine which variations improve the performance of your web site.
- SiteSpect's wizard-driven interface makes designing and implementing your A/B test campaign a snap.
- SiteSpect not only makes A/B testing faster and easier, but provides you with powerful tools to evaluate the statistical significance of your results both during and after each test campaign.
- With SiteSpect, you'll know exactly which changes should be made, and which ones shouldn't - before you make any modifications to your site.
A/B testing is very effective for answering certain types of marketing questions, including creative "bake-offs" where the decision has come down to two competing versions. But for more complex questions - often those that arise earlier in the testing cycle - multivariate testing is often the way to go. Fortunately, with SiteSpect, creating a multivariate test is no more difficult than creating an A/B test.
Contact us today to learn more about A/B testing with SiteSpect, or to discuss when to run an A/B test vs. a multivariate test.